For legal or compliance advise, please seek appropriate counsel.)
Coffee Shop, Chiropractic…Same Thing
This morning, I started my day like any other…
I went to Pete’s Coffee in Danville to respond to emails and begin my usual morning process of writing to and for my ChiroTrust members and private clients.
Almost.
Today’s going to be a busy day with a lot of computer work. So instead of going to Pete’s Coffee where I know everyone, I went to “The Coffee Shop” in Danville. I’ve driven by the place before so I knew that they wouldn’t be as busy as Pete’s or Starbucks, which reduces the odds I’d run into a friend or acquaintance.
Like I thought, it was slow. They had just one customer other than myself… and no one was behind the counter.
A minute later, a young woman in street clothes emerged from the back.
Her: “Are you here to pick up abc?”
Me: “No.”
Her: “Are you here to pick up xyz?”
Me: “No.”
Her: “How can I help you?”
Me:“Medium almond milk cappuccino for here, please.”(At coffee shops, “for here” means something: a real cup not a paper cup.)
Her: “I will start on that right away.”
She rushed to finish whatever she was up to in the back room.
Me: “Thank You.”
I went back to my table to wait and set up to work
~ 7 minutes later…
Her: “Almond milk cappuccino!”
Me: “Thank you… Is that a medium?”
Her: “For cappuccinos, we make only one size… Do you want it in a medium paper cup?”
Me:“No, but I would prefer a real cup please.”(I say to myself, “for here”.)
She handed me a real coffee cup.
I poured from the paper cup into the real cup and then placed the paper cup back on the counter (still about 25% full).
While I put one stevia and a little cinnamon in the real cup, she reached to grab the paper cup…
Her: “I’ll dispose of this for you… Unless want the rest.”
Me: “Yes, I’ll take it thanks.”(I say to myself, “Yes, I’ll take what I paid for. Thanks.”)
I handed her a $20 bill.
She gave me the change this way:
- 1 $10 dollar bill
- 1 $5 dollar bill
- 1 quarter.
I drop the quarter into the tip jar and returned to the table to work.
WHERE THINGS WENT WRONG…
- I walked in and there were virtually no customers.
- No one greeted me when I walked in.
- The employee looked like she just got out of bed.
- The employee didn’t truly listen to my order.
- The employee didn’t use common sense.
Even though the cappuccino was pretty good, I will not return to “The Coffee Shop.” (A terrible name but that’s for another day.)
IF THE EMPLOYEE AND CUSTOMER EXPERIENCE WAS ON POINT…
- I’d return at least once a week when I need to be left alone and get a lot of work done. Estimated Annual Value to “The Coffee Shop”: $250.00
- The employee would have been confident and smart enough to give me my change this way: 1 $10 dollar bill, 5 $1 bills, 1 quarter. That way, it would have been easier for me to give her at least $1.25 for the tip. (Estimated Annual Value to the employee: $65.00)
- I would tell others how great this place is. (Estimated Annual Value: Immeasurable but A LOT! Because if this place was worth me telling others about it, then other would do the same and THAT’S how you build a business worth marketing.)
- The place would be able to afford to market to people like me and to scale into multiple locations.
- The owner/s would be a lot happier, a lot richer, and be able to impact more lives with his/her/their generosity.
TAKE AWAY…
Do everything first class. It pays off big.
Customers pay attention to every detail.
Hire rock stars.
If your patients aren’t telling others about you and your practice, then your marketing will not be nearly as effective.
Don’t be discouraged. Fix one thing at a time and over time, everything will improve. To get your practice in shape and your marketing on point, Click Here.
Don’t Buy a Practice!
Want to go into more debt or throw money down the drain?
Buy an existing practice.
Buying an existing practice only allows you cash flow ‘til your own efforts either make things better or worse—and yet, doctors do it all the time.
It merely buys you some time at a high price.
It’s about as smart as doing a “reverse mortgage” on your home.
What works better is to start a practice from scratch while keeping our office and personal expenses low.
There’s a saying…
“If you can’t make money without money,
you can’t make money with money.”
So, save your money, start your next practice from scratch, and let ChiroTrust market it for you.
There is no better way.
Reach Patients on Facebook
Did you know you can reach ONLY your patients on Facebook with content-specific posts without them necessarily following you or being your “friend”… and in a very professional and appropriate manner?
You can. (As long as you have your patients’ email address and as long as it’s the same email address that Facebook has on file.)
It’s not hard to do—just one of the benefits of being a member of ChiroTrust.
But that’s not where the magic happens.
Each and every ChiroTrust member also has content ready to be used to share with their patients on Facebook for each and every day of the week, if they wish.
This is a powerful and very inexpensive way to maintain daily communication to your most valuable asset: your past and current patients.
Join ChiroTrust Today!
Click Here!
ChiroHacks
For me, results are all that matters and not how long I’ve been doing the same thing over and over again.
That is why I like to “hack” everything that I can from food and fitness to finances and the future.
Here are my current top 5 (in no particular order):
- Viome – Turns your gut into a disease fighting, nutrient absorbing, brain enhancing machine. For more info, go to: www.Viome.com
- SimpliSafe. Smart family and property protection at a low cost. For more info, go to www.SimpliSafe.com
- X3Bar. 10-minute workouts that with proper diet and fasting techniques can speed up results while saving you hours in the gym each week. For more info, go to: www.X3Bar.com
- “SPY”. To be “in the market” with what I think is the least amount of risk, consider putting a fixed amount each month into ticker symbol “SPY” through your brokerage account.
ChiroTrust. No brainer marketing for your practice. Go to www.JoinChiroTrust.com. Nothing compares to ChiroTrust. Nothing.
Turning Time into Practice Revenue
Here’s a tip…
To increase practice revenue, get more done in less time.
We call it “compressing time.”
It sounds obvious but not many Chiropractors know what compressing time means and how to do it.
Here’s a good way to look at it….
Let’s say you’re collecting $20,000 per month in your practice and you want to collect $40,000.
You need to compress 2 months into 1.
8 weeks into 4.
8 hours into 4.
2 days into 1.
2 hours into 1.
Get it?
Good. To make it happen, you must apply the principle of compressing time to virtually everything that occurs in your practice from marketing to capacity and even to patient results.
Compressing time doesn’t necessarily mean that you need to work twice as much or twice as hard.
Nor does it mean that you need to double your expenses.
It’s a mindset.
A guidance system.
An attitude.
A way of operating that includes elimination, delegation, automation, and outsourcing.
Buy speed.
It requires YOU to do only what YOU are good at—the things that can’t be done by anyone else and letting someone else do the rest.
If you really want to increase revenue, take a hard look at what YOU are doing and how everything else gets done.
Time really is money.
Don’t waste it.
Leverage it using people, technology, and ChiroTrust. There is no other way.
Build Your Referrals…
Without Begging for Them
Nothing beats a patient who was referred to you.
They come to you pre-motivated and pre-sold, so to speak.
Many Chiropractors say that referred- in patients even seem to respond better to care.
Referred-in patients are typically less skeptical, more motivated, less anxious, and have the type of attitude that we all prefer.
In addition, “referred-in” patients also tend to refer others as well.
Referred-in patients are also a lot less expensive to procure.
The question is:
How do you build your referrals
without begging for them?
Here’s how…
- Get each and every NEW patient better as quickly as possible. It might only take a handful of visits, that’s fine. Bottom line, THEY must feel like they are making improvements at virtually each and every visit.
- Let them go at the precise time. When is that? When they think that it’s time. When is that? Usually the moment where they’re either out of pain or think that they’ve received maximum benefit. Use common sense. Now, we are not telling you how to manage your patients. It’s just that what we have found is that the members who can get patients out of pain and out of their offices as quickly as possible are the ones who get all the new patients they can handle… all from referrals.
- Create fertile ground. Yes, how your practice looks, how you look, how you dress… all that matters. Also, The ChiroTrust DomeTag and Business Card are extremely effective for getting more referrals.
With ChiroTrust, you have everything you need to get a lot more referrals without asking for them.
So let ChiroTrust help get your product, your price, your positioning, your recommendations, your esthetics, your systems… everything right so that your patients pay, stay, and refer.
Join ChiroTrust Today!
Click Here!
Better To Best
This is a fact…
When you’re clear headed, you focus on what matters and then results follow.
So, if you want your practice to improve, start with these seemingly unrelated tasks…
- Get rid of stuff in your house, around your house, and in your garage. Just get rid of stuff. Sell it, give it away, or throw it away. It almost doesn’t matter. Shoot for speed.
- Declutter your office. Less plants, less décor, less things on the front counter… less of everything.
- Clean, repaint, refresh.
You will feel better and when you feel better, you’ll perform better.
Better is the path to Best!
Be Gentle
Are you gentle?
Are you sure?
I mean…
Are you gentle on your marketplace?
Do you tread on it lightly?
Or is it a numbers game to you?
Too many Chiropractors do whatever it takes to attract people to their offices and then do whatever it takes to “close” them.
As a result, they lose more patients than they keep and find themselves in the patient-replacement business.
They may make money for a while but over time, the marketplace figures them out and the cost to get new patients rises and profits drop.
With ChiroTrust, you can be gentle on your marketplace.
You don’t have to overtreat or overcharge.
You don’t have to add more products, services, staff, square footage, or equipment.
You don’t have to endure the stress and complexity that comes with such a practice.
You can get your life and your patients back.
No C.A.? That’s Okay.
Did your C.A. quit?
Does your spouse wish he/she could quit working in your office?
Tired of trying to keep your C.A. busy?
Consider this…
It’s being done every day!
Join ChiroTrust Today!
Click Here!
Every Patient Is a New Patient
Every visit is the same.
Every visit could be their last.
That is why every patient is a “new” patient.
Every visit is a new visit.
A “new” opportunity for a returned visit and a referral.
So how do you turn every patient visit into a new opportunity?
With ChiroTrust.
Why Chiropractors Must Market
Do great restaurants need to market their business? No.
Do great ice cream parlors need to market their business? No.
Do great veterinarians need to market their practices? No.
Why?
Because these businesses are in the high want AND need category.
People want it and they THINK they need it.
Forget if they are right nor not. That’s not the point.
Chiropractic, on the other hand, is a lot different…
1. The vast majority of consumers don’t want to go to a Chiropractor.
AND
2. The vast majority of consumers don’t think that they need to go to a Chiropractor.
What you or we think is irrelevant.
Many great Chiropractors struggle.
Even if they know how to run a business, if they don’t know how to market their business, they will continue to struggle.
So how do you build YOUR practice?
Market to wants, not needs.
Wants trump needs.
So market to wants.
ChiroTrust knows what consumers want.
ChiroTrust knows how to position you properly so that consumers want what YOU have to offer.
ChiroTrust knows how to market your practice in ways that you couldn’t do on your own even if you WANTed too.
Let’s do the work that can’t do on your own… at any price.
ChiroTrust Doctors Are Fortunate
Do you know how hard it is for most businesses to get the email addresses of their customers?
Extremely difficult.
But not for Chiropractors and Members of ChiroTrust know how to use email to build their practices.
Do you know how slim the profit margins are for most small businesses?
Pretty skinny.
But not for ChiroTrust Doctors—many have 60% profit or more.
Do you know how tough it is for most businesses to close their doors every Friday through Sunday?
Impossible.
ChiroTrust Chiropractors can and do, each and every week.
How many small brick and mortar businesses have a lot of employees?
Most.
Members of ChiroTrust can easily swing it with one.
How many small businesses must buy and stock inventory?
Chiropractors don’t and members of ChiroTrust can easily afford to avoid the temptation.
Many people work in tough conditions.
I don’t know one Chiropractor who does unless they are working for one. 🙂
Millions of people are forced to endure painfully long commutes to work each day.
Chiropractors aren’t among them and a lot of ChiroTrust members choose to practice close to home.
Most people’s paycheck amounts are fixed.
A Chiropractors’ income potential is only limited by his or her stubbornness.
The average “Joe Blow” doesn’t have a clue how to get and stay healthy.
Chiropractors do. (Although due to stress, many aren’t.)
Most Chiropractors feel alone and helpless.
ChiroTrust doctors stick together and refer patients to each other.
Life is tough for everyone but
Members of ChiroTrust have a lot
less things to worry about.
Don’t do it alone,
Join ChiroTrust Today!
Click Here!
Go For It!
You’ve certainly heard the saying, “Hindsight is 2020.”
It’s easy to come to an understanding about something that has already happened or to think you know now what you should have done then.
Instead, embrace the past just the way it was because it led to who you are today.
And because of who you will become, embrace the present, just the way it is.
One day, it will ALL make sense and you will realize that your life was perfect.
All imperfection is perfection.
That it is why I say “Yes!” as often as I can and so should you.
So go for it! … Click Here
You’ll NEVER regret it.
The Affinity Practice
Most Chiropractors don’t know how to turn people into patients and patients into lifetime customers.
They lack affinity.
According to the Oxford dictionary, affinity is a spontaneous or natural liking or sympathy for someone or something.
“Liking or sympathy”
Affinity creates trust.
Affinity builds real relationships.
Affinity also builds practices.
So to build your practice, make it about them and not about you.
Like what they like and sympathize with who they are, how they are, and what they want from you, not for you.
If this sounds interesting to you, Click Here.
Many Practice Problems.
One Solution.
Want to build your practice with the least amount of expense and brain damage?
Tired of doing consults with cold prospects who stare at you with skepticism and make you feel like a car salesperson?
Is it exhausting trying to educate patients during each visit?
Are you spending too much time doing “report of findings”?
Does it seem like for every new patient that you get, two others drop out of care?
Having a hard time making Facebook work for you?
Did you ever imagine your overhead would be so high?
Having a hard time finding and keeping good staff?
Burned out?
These are all common practice problems and a byproduct of
COMPLEXITY.
…IT IS NOT YOUR FAULT.
…AND THERE IS A SOLUTION.
One Solution.
And here it is…
Giving
patients
ONLY
what
THEY
want.
You’d be shocked how effective this is.
It’s the key to them coming back and referring others…for years!
ChiroTrust has made it possible for you to do just that.
JUST that.
Because when you build your practice from the inside out without spending time or money trying to attract strangers, then your practice because simple, elegant, efficient, and stress free.
THESE DOCTORS DO JUST THAT—–Click Here
And we showed them EXACTLY how to do it by doing it for them.
Join ChiroTrust Today!
Click Here!
Social Proof
Social Proof is power.
Actually, it’s a super power.
It’s what gives you an edge over other D.C.s in your area.
It’s what makes marketing fun, effective, and super affordable.
It gives patients the answer to the question, “Why would I choose you over any and all options,including doing nothing at all?”
So, what is social proof?
Social proof is anything online or offline, verbal or non-verbal, that assures patients that going with and/or sticking with you is the right choice.
Here are a few examples:
- A busy waiting room.
- Credibility through association.
- A lot of social media likes, shares, thumbs up, etc.
ChiroTrust can help create all this… for you.
All you have to do is delegate the hard work to us.
Facebook Marketing
Want to know how to attract patients around your office on Facebook?
First, you need a personal Facebook account.
From there, you can create a business account to market your practice from.
Then instead of offering anything for free or for a discount, consider doing this instead…
Post content daily (about musculoskeletal conditions, especially back and neck pain) and then spend $3-5 a day to “boost” that content to Facebook users in your area (your “local marketing” audience – see below).
You should also “boost” the same Facebook content to your patients and other people that have interacted with your online presence (your “retargeting” audience – see below).
Here’s how to create these audiences….
First you’ll need to create three separate custom audiences:
- Patients on your email list. (You’ll need to update this from time to time as your email list grows.
- People who have engaged with your business page.
- People who have visited your website (you’ll need to install the Facebook tracking pixel).
Create a “saved audience” that includes members of the above-mentioned audiences. I’d also recommend adding a geographic restriction to this audience so that you’re not paying to market to people who no longer or never lived in your area. Name this audience “Retargeting”.
Create another saved audience that excludes members of those three audiences and is also restricted to your geographical area. Name this audience “Local Marketing”.
This way, if someone in the “Local Marketing” audience sees your post on Facebook and clicks it, visits your website, or you get their email address, they will automatically move from the Local Marketing to Retargeting lists.
What do you post?
ChiroTrust can provide you ALL the content that you will ever need…. and show what you need to know to boost, post, and retarget daily. It’s not hard.
Once you get into the rhythm, it will take you only a few minutes a day from your smartphone and from anywhere.
All you have to do is become a member!
We are waiting to help you.
Join ChiroTrust Today!
Click Here!
Chiropractic Seminar Junkies
Tired of going to Chiropractic seminars just to be pitched more stuff?
You are not alone.
That is one reason so many D.C.s have joined ChiroTrust.
Not only are our events free for members, but there is nothing sold at these meetings.
Not one thing.
So If you want to meet and brainstorm with other doctors, consider joining ChiroTrust and coming to any of these scheduled events:
www.TheChiroTrustCommittee.com
Attendance for members is free.
Think Differently
Are your intake forms lengthy and burdensome for new patients?
Do you require each new patient to go from a consult room to an exam room to an X-Ray room and then back the next day for a “report of findings”?
Does your “report of findings” take you more than 60 seconds and make you feel like you are selling?
Is your care influenced by reimbursement?
Are your hours different on different days?
Is your overhead too high?
Have your office procedures become increasingly complex?
Do you still “keep stats” and do you still think that it’s easier to build a practice with fewer patients and longer treatment plans?
Are you doing more than just adjusting, getting paid, and going home?
Do you still think that you have no other option than to keep doing what you are doing and how you are doing it?
Okay, but there is a more elegant way of doing things that can solve all your problems and challenges all at once while increasing demand for your care without the need to sell your care.
…if you are willing to do things just a little differently.
ChiroTrust enables its members to do and work less to attract and keep patients coming back year in and year out.
…because you only have to build a practice once IF you know how to maintain it.
It starts with thinking a little differently about what is possible and what is the best use of your time.
Maybe consider using ChiroTrust to market your practice for you.
For more info, Click Here.
Please Doc,
Fix Your Business Card
Not that you care but the fact is…
I know business cards.
Making business cards attract customers is one of my unique abilities.
Most business cards are thrown away or in the absence of dental floss, are used to remove food from between the teeth.
There’s a good chance that your business card may even repel business.
ChiroTrust members get more patients with just their business card than most D.C.s get with all their paid advertising combined.
But here’s what I can share with you…
- Remove all photos.
- Remove all logos.
- Remove color.
- Black ink only.
- White card stock paper.
- Do not mention your technique or equipment.
- Don’t waste the backside.
- Do not offer anything for free on your card.
And if you want to have access to everything that ChiroTrust does for you so that you don’t have to think about it or do any of it yourself, Click Here.
We don’t sell shovels.
We do the shoveling for you. To join, Click Here.
Join ChiroTrust Today!
Click Here!
No Modalities?
Question, doc…
Would you like a simpler and more profitable practice?
A practice with less staff, less square footage, less overhead, and less stress?
A practice that doesn’t need to sell care or “close” patients?
A practice that nobody else in your town can duplicate?
Then consider BEING the product… THE solution.
There is only ONE you.
Less is more.
The more you use others and devices to treat your patient, the less referrals you will have.
But if YOU are the product and if YOU are the solution…
Then YOU virtually eliminate the competition and all other perceived options.
THAT’S what ChiroTrust is all about: attracting consumers to its members, not to “Chiropractic”.
ChiroTrust elevates and enhances your relevance, your reputation, and your relationships so that everyday hundreds, if not thousands, of people around your office are thinking of YOU.
To become a member of ChiroTrust, Click Here
Why Patients
Drop Out of Care
Don’t think that your patients drop out of care?
How do you know?
If you really want your practice to grow, then do this math…
Determine how many new patients started care in the last 2-5 years (between Jan 1, 2015 and Dec 31, 2017, for example) and then figure out how many of those patients still come in from time to time.
You will discover that it’s a really small number.
It’s not about how many visits per patient you’re able to “sell”.
What matters is how many years patients keep coming in (regardless of the number of visits) and how often they refer others.
To grow your practice, you need to think long term (years, not months, or weeks).
With ChiroTrust, your patients will pay, stay, and refer.
You will not have to sell long-term care.
It’s about retention, not replacement.
Patients ARE dropping out of your practice.
Why?
Because you are trying to do too much for them.
Because you want them to come in too much too soon.
Because you don’t know how to maintain the relationship and communication after you release them and before they release you.
ChiroTrust doctors don’t have this problem and we can fix this for you fast…
Less is More
Do you educate your patients about your philosophy, technique, and acute, corrective, and/or wellness care?
Do you do a lengthy or multi-day “report of findings”?
Do you ask for referrals?
Do you want your patients to know why you are different and/or better than any or all other options, including doing nothing at all?
What if you didn’t have to?
What if we told you that it’s not as effective as you think and is actually causing damage to your practice?
What if doing less will do more for your patients and your practice?
Not only can and should you do less, but you should also spend less and work less.
With ChiroTrust, you can.
To join, Click Here.
It’s Not About You
We all love Chiropractic and what it can do to maximize health and function but…
- Your passion does not equal profits.
- Your patients don’t buy “technique”.
- Your policies and procedures do not create compliance.
When you give patients what they want, how they want it, and most importantly, when they want it…
They pay, stay, and refer!
Think like them will be more effective than trying to get them to think like you.
That’s a lot to think about and we’ve already figured it all out for you.
To join, Click Here.
Join ChiroTrust Today!
Click Here!
Pull, Not Push
Does your office still call patients to remind them (as a “courtesy”) of their visits?
Does your office text patients?
Does your office call “missed appointments”?
Even if a handful of patients have voiced their appreciation for any of the above, it is bad positioning and ends up creating the opposite effect… less—not more—patients, referrals, visits, and revenue.
It’s not elegant.
It’s not effective.
It’s not necessary.
With ChiroTrust, you do less and get more.
Think pull, not push.
To join, Click Here.
No Appointment Needed
Imagine being a patient…
Having to get to your office right on time, regardless of how their day or traffic unfolds.
Or…
Being able to show up anytime during your office hours without an appointment time?
Which option do you think is more convenient for them?
What type of office do you think would have fewer rescheduled or missed appointments?
What if YOU could offer your patients a “no appointment needed” option (even new patients)?
Don’t think you can pull it off?
Well, as a ChiroTrust member, you can. It’s just one of the many ways our members stand out.
To join, Click Here.
One Fee
Consumers want value and value is subjective.
To increase value, consider one fee per visit regardless of service rendered.
This would apply to new patient first visits and all subsequent visits.
When a patient is charged based on time, region, and modality, no matter how clinically competent and ethical you are and no matter if they have insurance or not, they question the doctor’s motivation.
To optimize patient satisfaction, compliance, and referrals, ChiroTrust can help you create the right fee and patient experience.
To join, Click Here.
Take Fridays Off
There is only one reason why D.C.s work Fridays.
There is also only one reason why D.C.s work Saturdays.
It’s because they aren’t seeing enough patients between Monday and Thursday. Period.
Sure, they justify overworking by saying things like “Fridays are my busiest days” or “I like working Saturday mornings because it’s only a few hours and it’s calm and casual.”
They think this way because they don’t know and can’t do better.
…and because they haven’t experienced having Thursday evening through Sunday night off each and every weekend.
They don’t understand that working 4 days straight and having 3 days off to relax and enjoy life is a game changer.
…and they don’t know how to keep patients.
Instead they keep having to replace them.
It doesn’t have to be that way for you.
We can transform your practice fast!
Join ChiroTrust Today!
Click Here!